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Marketing your events

Placing and tracking event posters

Design a poster with a tracked QR, print coded copies, and record where each one goes to measure which spots pull their weight.

A poster is print-ready artwork with a trackable QR. Print one plain sheet, or a coded run — a batch of uniquely-marked copies you hang around town and bind to their locations in the field. Every scan then rolls up per location, so you can see which coffee-shop window or community board actually sells tickets.

The whole loop lives on one event, plus a phone-friendly field tool. Each screenshot below is captured from the real product by our automated test suite.

Start a poster on your event

Open your event, go to Marketing → Posters, and select New poster.

The event's Posters tab with the New poster action
The event's Posters tab with the New poster action

Give it a name and a QR destination — where scanning any copy sends people (tickets, the event page…). You can pick or upload artwork now or later.

The New poster form with a name and QR destination
The New poster form with a name and QR destination

Design and export

Select Create & edit to drop into the editor. Position the artwork and QR, export a plain PDF, and manage the tracked run — all from here.

The poster editor with its design and tracked-run tools
The poster editor with its design and tracked-run tools

Mint coded copies

In Tracked run, select Add variants. Name the copies you want to track by target (a spot on a wall, or a person like "Joe"), or ask for a batch of blank coded copies to bind in the field later. Each variant is a uniquely-marked sheet — the shared QR is the same, but its per-copy marker keeps scans separable.

A coded copy in the tracked run, pending and unbound
A coded copy in the tracked run, pending and unbound

Place it in the field

Out hanging posters, open Business → Marketing → Place posters on your phone. Scan a copy's QR — or type the short marker printed under it — to pull it up.

Place posters resolving a copy from its marker
Place posters resolving a copy from its marker

Then record where it went: capture your location and pick a nearby placement, or create a new one in a tap. That binds the copy to that spot.

The copy bound to its placement in the field
The copy bound to its placement in the field

See the tracking

Back on the poster, the copy now shows placed at its location, and the header counts your placed copies. As people scan it, the Placement performance table tells you which spots are pulling their weight.

The poster showing the copy placed at its location
The poster showing the copy placed at its location